President Hainer talks about mega transfer

FC Bayern management team: Chairman Herbert Hainer (from left), Board Member for Sport Hasan Salihamidžić and Board Chairman Oliver Kahn. Image: IMAGO/ActionPictures

Jannik Sauer

President Herbert Hainer is the most inconspicuous of Bayern’s top trio. While sports director Hasan Salihamidžić and CEO Oliver Kahn are regularly in the spotlight, Hainer tends to hold back.

Interviews with him are much rarer than with Salihamidžić and Kahn. Unlike his two famous co-officials, Hainer is not an ex-player, but was CEO of Adidas for 15 years before his presidency.

Bayern president Herbert Hainer inherited the great legacy of club legend Uli Hoeneß in 2019.

Bayern president Herbert Hainer inherited the great legacy of club legend Uli Hoeneß in 2019. Image: IMAGO/Lackovic

Hainer aims for reelection

In the run-up to the upcoming annual meeting on October 15, at which the Bayern management is currently intensively preparing, the 68-year-old gave an interview to “tz”. Hainer will stand for re-election at the club meeting in the Audi Dome.

The Bayern president answered questions about coach Julian Nagelsmann and also about last year’s general meeting, which ended with cheers and whistles due to the controversial sponsorship deal with Qatar Airways.

“I hope and have every confidence that this annual general meeting will be more harmonious,” said Hainer. “FC Bayern that night was not the FC Bayern we want to see as a whole. We all made mistakes and for my part I want to do better this time.”

CFO Michael Diederich is a new addition to the Bayern management team. He will have to approve the transfer costs of Munich in the future. As one of the few top European clubs, FC Bayern has so far refused to pay more than 100 million euros for a new player. The previous record transfer is Lucas Hernández, who moved to Säbener Straße for 80 million in 2019.

“We don’t have as much money as the clubs that are funded by investors and entire states, so we have to manage wisely.”

FC Bayern President Herbert Hainer

Many other top teams have long made one or more transfers above 100 million. So will it be the same at Bayern in the near future?

Centre-back Lucas Hernández is the most expensive Bayern player in the club's history.

Centre-back Lucas Hernández is the most expensive Bayern player in the club’s history.Image: AP / Andreas Schaad

Hainer wants to keep doing business wisely

The president says: “We are absolutely debt-free, the Allianz Arena, the FC Bayern campus and the grounds on Säbener Straße are 100 percent our own. But we don’t have as much money as the clubs that are funded by investors and entire states, so we have to manage wisely.”

The most important thing from his point of view is always: “The player has to fit in with us. Not only financially, but also in terms of personality and game philosophy.”

In August, Nike released the new Brazil national team kits for the World Cup in Qatar. The yellow home shirt has a different meaning than it used to be.

The yellow and green uniform of the Brazilian national team is engraved on every football fan. It doesn’t matter if it’s Pelé, Romario, Ronaldo, Ronaldinho or Neymar – every football generation has its own Brazilian hero, who made the highlights in the “Seleção” jersey.

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