Leni and Heidi Klum are annoyed with revealing lingerie campaign

Heidi Klum and her daughter Leni have been photographed a few times together for a modeling job.Image: IMAGO / MediaPunch

Helen Kleinschmidt

Heidi Klum’s daughter Leni has been in the spotlight for two years and has since taken the fashion world by storm. Mother and daughter were photographed together for the first time in December 2020: Leni landed her first modeling job with her mother for the cover of German Vogue. Since then, however, there have been only a few jobs for which the two appeared in front of the camera together.

Heidi and Leni Klum model for the Intimissimi campaign

But since then, Leni has managed to get countless big jobs without her mother. Now the two are posing for the camera together again – and that too in underwear.

The campaign for the lingerie brand Intimissimi includes not only photo shoots, but also its own TV commercial. For Leni it is the very first lingerie shoot in her modeling career. A big step, but she clearly feels comfortable next to her experienced mother. The two hold each other’s arms in front of the camera and pose in bra and panties.

It is not the first time that Heidi Klum poses for Intimissimi. Photographing the two together is a stroke of luck for the group. For the underwear manufacturer, the top model is “one of the best-known stars in Germany” for “independence, self-confidence and strength”, as the group writes.

18-year-old Leni embodies “natural lightness and shows that strength is not a matter of age”. Together they would “represent the strong bond between mother and daughter, but also unconditional love, friendship and support”.

For the first time, Heidi Klum and her daughter Leni are together in their underwear for the camera.

For the first time, Heidi Klum and her daughter Leni are together in their underwear for the camera.Image: © Intimissimi

The campaign was produced in Los Angeles under the direction of Creative Director Thomas Hayowho worked with Heidi Klum for a long time as part of “Germany’s next top model” and who therefore knows Leni well.

Mixed feedback on Instagram

Leni has now published the commercial on Instagram together with her mother. Many of her followers comment on flame or heart emoji and seem to like the ad. One fan writes: “You both look very happy.”

Other Instagram users find it all rather odd – they write below the post: “It’s kind of weird that mom and daughter are posing together in lingerie,” or “Imagine you’re doing a lingerie commercial with your mom.” Only one user comments “No, just no”.

Heidi Klum is proud of her daughter

Heidi also posted a photo of the campaign, but the comment function is turned off below her post. She always emphasizes how proud she is of her daughter. She regularly shares Leni’s current shooting photos and shared snapshots on the platform.

“Right now, the university is at the top of the list.”

Heidi Klum

It must have been a special moment for Leni and Heidi to present themselves together. Leni has only recently moved out of the house. In the summer she started a new phase of life without her family and Heidi by her side and is now going to university in New York.

The 18-year-old is studying interior design there. “Right now college is at the top of the list. It’s not modeling and she’s very excited about this next chapter in her life.”Heidi proudly explained in August.

Oliver Pocher is known for being blunt and merciless going to court with other celebrities. However, the comedian seems to be less assertive when it comes to his own offspring. At least his wife Amira Pocher is now complaining about her husband in an interview with “Bild”.

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